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Search engine optimization ​

Search engine optimization is a special discipline and can be highly time consuming to polish it to the maximum.

In any case, there are some basics that need to be followed. Check this SEO Starter Guide to update your page accordingly.

SEO of the site can be validated with online tools like SEObility.

Google Analytics ​

Google provides Analytics tool to gather statistics on your page visitors. To connect your site, register in Google,

Connecting a website to Google Analytics involves a series of steps that allow you to track and analyze your website's traffic.

Step-by-Step Guide: ​

1. Sign Up for Google Analytics: ​

2. Set Up a Property: ​

  • Once you're in Google Analytics, you need to set up a "Property" which represents your website.
  • Click on Admin in the lower left corner.
  • In the Property column, click on + Create Property.
  • Fill in the details for your website (name, website URL, time zone, etc.).

3. Get Your Tracking Code: ​

  • After creating the property, you will be guided to get your tracking ID and tracking code.
  • Look for a section labeled "Tracking Info" or "Data Streams."
  • You'll see a string that starts with 'UA-' – this is your Tracking ID.
  • You will also get a tracking code snippet (JavaScript) to add to your website.

4. Add the Tracking Code to Your Website: ​

  • Paste the tracking code snippet into the <head> tag of every page you want to track.
html
<!DOCTYPE html>
<html lang="en">
  <head>
    <!-- Global site tag (gtag.js) - Google Analytics -->
    <script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', 'YOUR_TRACKING_ID');
    </script>
    <!-- other head items-->
  </head>
  <body>
    <!-- content -->
  </body>
</html>

5. Verify Installation: ​

  • Return to Google Analytics.
  • Go to Real-Time reports to see if it's registering data.
  • If you see active users, it means the tracking code is working.